PIZZA PROJECT VISUAL IDENTITY
Full visual identity for the new Copenhagen restaurant concept Pizza Project. The identity has bright colours inspired by the toppings of the pizzas, a bespoke typeface, handdrawn graphic elements and patterns, and humoristic tone of voice.
We created a display typeface originally painted by hand before vectorized and made into a digital typeface. The ambition was to create an authentic hand painted feel, which is why the letters have a random stroke width, imperfect letter spacing, random letter height, and a slightly incohesive letter angle. This is also why we created five alternative glyphs for each letter, because no letter drawn by hand look exactly alike. The imperfections are what gives the typeface charm, humouristic feel and personality.