The idea for Daily Fiction was to create a candy store for grown ups, and by combining the products in different selections creating unique stories. A playful tone of voice was developed to add an extra touch and unique personality to each product. The project included design of the products, with everything from color scale, print design, materials and surfaces to wrapping and in the end also concept for images, presentation and event. The Daily Fiction concept has launched globally to delight stationary aficionados and novices around the world.