Zizzi came to us with a wish to expand their mainline with a new elegant, classic and luxurious capsule collection named ’Zizzi Black Label’. The focus of the collection was to create long lasting wardrobe darlings for the modern curvy woman. The project included every aspect of creating a new line – design of the collection, visual identity, campaign, lookbook and concept for fair stand.
Concept development with the focus to strenghten the fashion profile of Field’s. We created a new special retail concept showcasing the vast selection of fashion in oversized wardrobes and peek-a-boo windows.